A detailed process that will enable you to
significantly reduce your product development time
High Velocity Product
Development to
Speed Time to Market
Frameworks, tools, techniques, and
perspectives that will help you to effectively
develop and market new products
 2001 w VENUE TO BE CONFIRMED w KUALA LUMPUR

Make it Happen with
Dan Khanna
Highly Acclaimed Silicon Valley E-Business Strategist & Advisor 
with more than 25 years experience with Silicon Valley High Tech firms 
Author of the international bestseller,
The Rise, Decline and Renewal of Silicon Valley’s High Technology Industry
100% of participants stated
that they would recommend
this program to others in
their organization!
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W H Y  A T T E N D

Time to market is critical for business success. The traditional product development process hinders time to market. How do you create new products and get them to market quickly and efficiently?

Developing successful products and technologies is a problem that extends beyond the engineering lab. Ask any head of research, manufacturing, engineering, project management or new venture development that suddenly has the responsibility for bringing that product or technology to market. 

Where do you begin? What to do? 

This unique program on new product development will provide you with frameworks, tools, techniques, and perspectives that will help you to effectively develop and market new products. 

Topics cover three broad areas: 

  • The strategic role of new product development in an organization. 
  • How to create an effective new product system
  • The implementation of the new product system
This dynamic practical program guides you through a detailed process that will enable you to significantly reduce your product development time.

This seminar will improve your customer analysis, strategy, planning, and management skills in product/service design, positioning, planning, marketing program execution, and management.
 

Key Objectives

  • To provide a framework for integrating product development with business strategy
  • To provide a guideline as the steps and activities required for developing new products 
  • How to reduce development time to speed time to market
  • How to accelerate time to market from concept to customer satisfaction.
Program Benefits
  • To align new product development process to business strategy
  • To define the role of new products in your organization
  • Steps to create an innovation mindset in your organization
  • Steps for concept development
  • To integrate an effective new product system into your organization
  • Successful tools for customer management.
Book your seats now! Tel: (03) 7044 666 / 777 / 888, fax: 03-7044 484 or e-mail: seminars@rayma.com.my .
  • W H O  S H O U L D  A T T E N D
    		•
    • This course is appropriate for mid to upper level managers in any area involved in the development and management of new products. This may include functional areas, such as, research and development, design, engineering, operations, marketing, sales, business development, and strategy as well as members of cross-functional new product development teams.
    • Representative titles are vice president, directors, product or brand manager, designer, engineer, project manager, product marketing, market analyst, and sales.


    Team attendance highly recommended
    This is to facilitate successful implementation of the theory learned and establish a common framework to use in the real-life environment.

    Certificate of Participation will be awarded.
    P R O G R A M   C O N T E N T
    • The role of new products in an organization
    • Building a concept
    • Testing the concept for a customer 
    • From concept to customer satisfaction
    • Creating an effective new product system
    • Developing a new product audit and strategy
    • Strategic segmentation for new product development
    • New product development process
    • Product positioning and product design
    • Building cross-functional teams for new product development
    • Product management leadership
    • Assembling a rapid development process
    • The role of computerized development tools
    • Customer and technical support
    R E G I S T R A T I O N   D E T A I L S
     
     
    HIGHLY RECOMMENDED: Those who attended this program in the past also signed up
    Sign up for all and take 10% off the total investment
    Date
    Time
    Venue
    		 To be confirmed
    9.00am - 5.00pm
    To be confirmed, Kuala Lumpur
    Web Registration Form
    Fees
    Early Bird
    Incentive
    		 RM680.00 per person, inclusive of course materials, and dinner.
    Take 10% OFF the fee - pay before June 22, 2001
    Take another 10% OFF for 3 or more from the same organisation
    FREE Subscription to The Economy Commentary
    Reservation
    		 Reservation can be made by telephone, telefax or by e-mail.  Registration is confirmed on receipt of registration form and payment must be cleared before program date.  If unable to do so due to government policy or company procedure, please advise late payment in writing.
    Cancellation
    Policy
    		 Cancellations are valid only in writing. Full refunds applicable if written notice is received at least 2 weeks before each program. A 25% cancellation fee will be levied for cancellations received less than 2 weeks before the program. No refunds after commencement of seminar. Substitutions are allowed.
    SBL SCHEME
    HRD COUNCIL
    		 RAYMA is an Approved Training Provider with HRDC whereby approved training programs can qualify for 75% rebate of the fee. Please apply through your HR Department at least 30 days in advance of the program.
    THE RAYMA
    GUARANTEE
    		 A full refund to you if we do not deliver what we promised. 
    Just turn in your workbook at the end of the day!
    WE COME
    TO YOU!
    		 In-company Customised Learning Solutions
    Need to develop entire teams? All our public programs, based on best practices, can be developed in partnership with you to meet your organization's specific requirements. DETAILS
    REGISTRATION
    & ENQUIRIES
    Web Registration Form
    		 RAYMA Management Consultants (M'sia) Sdn Bhd
    2B Jalan SS24/13, Taman Megah, 47301 Petaling Jaya 
    Selangor Darul Ehsan, Malaysia 
    Tel: +60 3 7044 666 
    Fax: +60 3 7044 484 
    E-mail: seminars@rayma.com.my
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