E-business demands new strategic thinking,
new business models, and new IT infrastructure. 
Understand and manage the new way
of doing business in the digital economy

Make it Happen with
Dan Khanna
Highly Acclaimed Silicon Valley E-Business Strategist & Advisor 
with more than 25 years experience with Silicon Valley High Tech firms 
Author of the international bestseller,
The Rise, Decline and Renewal of Silicon Valley’s High Technology Industry

100% of participants stated
that they would recommend
this program to others in
their organization!
why you should attend
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W H Y  A T T E N D

The Internet has transformed the economic and business landscape worldwide. Electronic commerce is rapidly changing the way companies conduct business. The strategic implications create a sense of urgency - to act now or lose valuable market share. 

The new economy revolves around understanding the power of e-commerce, the management and execution of its business processes, and how to get to market quickly. Traditional approaches to business strategies and business design do not work. 

Internet and web technologies have created a new universal space for information sharing, collaboration, and commerce. Everywhere, and in every industry, markets are emerging, closing, shrinking, splitting, colliding, and growing. Many companies succeed and many fail. 

Based on the recent history of Silicon Valley dotcoms, this informative program explores and explains why some companies succeed and many fail in e-business. You will understand what steps to take to succeed and what mistakes to avoid. 

E-business demands new strategic thinking, new business models, and new IT infrastructure. 

This Program is designed to help executives and managers understand and manage the new way of doing business in the digital economy. It draws on the knowledge and experience of various scholars, experts, executives, and entrepreneurs. It will help you understand what Internet business models work, how they work, and how to select a model that fits your organization. 

In this program, participants gain key insight into the new realities and risks of e-business. This program will enable you to thoroughly examine and create e-business strategy, from formulation to implementation.

The important objectives of this program are: 

  • Understand the challenges and risks of the e-commerce business 
  • Analyze different e-commerce business models 
  • Improve your ability to create e-business strategies and integrate it with the appropriate business model
  • Increase your understanding of which strategy options make the most sense and which do not
  • Understand the importance of creativity in strategy
  • Identify and build your organization’s core competencies
  • Learn the strategic use of information technology for gaining competitive advantage 
  • Learn how firms are leveraging Internet and electronic commerce to differentiate them in the new e-economy.
Program Benefits

Grasp essential elements of e-commerce in an information-based economy.

  • To understand the new rules of the e-economy. 
  • Develop new strategies for the future. 
  • Create a new business model for your firm. 
  • Improvements in organization's productivity through the efficient use of its resources.
  • Improvements in innovation and creativity of its staff. 
  • Improvements in decision-making quality. 
  • Build a process of continuous change in the organization. 
  • Design the complementary information systems network. 
  • Ability to learn from customer relationships. 
  • Understand value and supply chain relationships across the extended enterprise.
  • Develop strategies that allow you to create new business opportunities 
  • Enhance your organization's productivity through improvements of its internal processes.
  • Improvements in innovation and creativity to quickly respond to market needs.
  • Obtain more value from your supply chain.
  • Identify your organization’s profit patterns.
  • Understand your value proposition and how to increase your value by working with your customers, partners, and suppliers.
  • Deriving maximum value from your IT network, Internet, and e-commerce strategy.
  • Position the organization for the future.

Book your seats now! Tel: (03) 7044 666 / 777 / 888, fax: 03-7044 484 or e-mail: seminars@rayma.com.my .

W H O  S H O U L D  A T T E N D
  • This program is for middle to senior level managers and leaders who are now or will be deeply involved in the development of strategy. Senior managers with an increasing role in e-business.
  • Executives, managers, consultants, strategic planners, business managers, and professionals from all functional areas: marketing, engineering, IT/IS, human resource, finance, and operations. 
  • People at any levels in the organization that want to learn about the new rules of Internet and e-commerce and want to create an e-business.
  • Professional staff involved in creating new business opportunities, new markets, new product development, new processes, and new IT infrastructures will also benefit. 
Team attendance highly recommended
This is to facilitate successful implementation of the theory learned and establish a common framework to use in the real-life environment.

Certificate of Participation will be awarded.

P R O G R A M   C O N T E N T

Case Study Approach is used throughout:
  • What is an e-business?
  • E-business vs. e-commerce.
  • E-business models.
  • E-business success and failures.
  • Developing customer driven strategies.
  • What you can do to keep price competition from wiping out your profits.
  • A matrix of change for modeling a transition to an electronic commerce business model.
  • How intelligent software effects electronic commerce.
  • Strategies for differentiating, personalizing, and customizing your product/service on the web.
  • The internet’s impact on supply chain clockspeed. 
  • Frictionless Commerce: How the Web changes competition
  • Trust based marketing on the Internet: Using the Internet to build closer ties to your customers.
  • The importance of customer relationship management. 
  • Clockspeed: Supply chains in the age of eBusiness
  • Integrating Web-based business models into your traditional business strategy
  • Why dotcoms and e-commerce failed?
  • How e-commerce is changing leverage?
  • Using strategy to change the rules of the game.
  • Disruptive Technologies: Opportunity Or Threat.
  • Understanding which technologies will destroy your business model. 
  • Reinventing or creating new business models: A continuous paradigm 
  • Mobile e-commerce: today’s building blocks, tomorrow’s opportunities
  • The effects of e-commerce on business models
  • The e-commerce as a source of competitive advantage
  • Designing e-commerce environment for customers
  • Building your brand: online and traditional
  • Integrating IT strategy with your business strategy and business model.
  • Future directions in e-business and e-commerce
R E G I S T R A T I O N   D E T A I L S
HIGHLY RECOMMENDED: Those who attended this program in the past also signed up for
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July 9-10, 2001
9.00am - 5.00pm
Crystal Crown Hotel, Petaling Jaya
Web Registration Form
Early Bird
RM1,680.00 per person, inclusive of course materials, lunch, refreshments
Take 10% OFF the fee - pay before June 8, 2001
Take another 10% OFF for 3 or more from the same organisation
FREE Subscription to The Economy Commentary
Reservation can be made by telephone, telefax or by e-mail.  Registration is confirmed on receipt of registration form and payment must be cleared before program date.  If unable to do so due to government policy or company procedure, please advise late payment in writing.
Cancellations are valid only in writing. Full refunds applicable if written notice is received at least 2 weeks before each program. A 25% cancellation fee will be levied for cancellations received less than 2 weeks before the program. No refunds after commencement of seminar. Substitutions are allowed.
RAYMA is an Approved Training Provider with HRDC whereby approved training programs can qualify for 75% rebate of the fee. Please apply through your HR Department at least 30 days in advance of the program.
A full refund to you if we do not deliver what we promised. 
Just turn in your workbook at the end of the day!
In-company Customised Learning Solutions
Need to develop entire teams? All our public programs, based on best practices, can be developed in partnership with you to meet your organization's specific requirements. DETAILS
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RAYMA Management Consultants (M'sia) Sdn Bhd
2B Jalan SS24/13, Taman Megah, 47301 Petaling Jaya 
Selangor Darul Ehsan, Malaysia 
Tel: +60 3 7044 666 
Fax: +60 3 7044 484 
E-mail: seminars@rayma.com.my
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