Profiting from Your Company's Intellectual Capital

A proven system to enable companies to tap
into the internal expertise that resides within
Profiting from
Your Company's
Intellectual Capital

MARCH 30, 2001 w CENTURY HOTEL w KUALA LUMPUR

A highly interactive, stimulating, fast-paced
learning experience not to be missed!

Led by
Steven Lesser
Highly Acclaimed Industry & Services Strategist Worldwide
Widely Published Author on Issues affecting Business and Industry

100% of participants stated that they would recommend this program to others in their organization!

-catch the
WORM!

Another World-Class Seminar brought to you by

IN-HOUSE
AVAILABLE

HIGHLY RECOMMENDED: Those who attended this program in the past also

signed up for Dynamics of Leadership and INSIGHT: Problem Solving Workshop

Sign up for all 3 and attend Leading Through Ideas for FREE!

BENEFITS TO YOU AND YOUR ORGANIZATION

Several Business Studies confirm that

1:4 people believe that they are never listened to by superiors
(Among tenured people the proportion rises to nearly 1:2 !)

1:4 never been asked by their bosses for their opinion or actively
encouraged to offer up ideas, regardless of length of service.

Source: NOP Survey 1000 (London)

Profiting from Your Company's Intellectual Capital is a simple, proven system that enables companies to tap into the internal expertise that resides within.

The central premise of this program is that the answers to most of the problems companies face every day lie within the four walls of that company – and with the employees.

The foundation of this program is the value/feeling equation, a process which leads to the identification of the values to which a company subscribes and the feelings and the resulting actions which are generated in stakeholders when a company lives up to those values.

It allows companies to expose inconsistencies between the values that the company and its individuals hold, and the feelings those values create in its stakeholders.

By addressing these negative value/feelings, companies create a committed organization that is empowered and aligned to grow company performance.

Guiding Principles

Embrace the mindset that companies can heal themselves, increasing the probability of making the right decisions.
Broaden the company’s view of its stakeholders to include all those who have a hand in the business, e.g. customers, suppliers, partners, employees, shareholders etc. Even though business circumstances change, the stakeholder groups will largely remain the same.
Customers are the lifeblood of the company.
No idea is a bad idea, and a bad idea is better than none at all, for each idea is a stepping-stone to improvement.
There is an inexhaustible supply of ideas inside any company if you know how to get to it
One Team
Nobody is too big to help others

C O N T E N T

This program is based on the premise that effective “stakeholder” relationships e.g. Company – Customer, Company – Supplier, Manager – Employee, Employee – Employee are founded and developed based upon stakeholders’ positive FEELINGS toward your organization and it’s people. Conversely, poor relationships are the result of stakeholders’ negative feelings.
How people feel about you is more important than what they think about you.

THE VALUE/FEELING EQUATION
The VALUE/FEELING equation calls for participants to define the values to which their company should subscribe, and the resultant feelings that living, or not living, to those values will yield in one’s defined stakeholders. When Value/Feeling equations are in balance, organizations become much better aligned with the needs of their respective stakeholders. The value/feeling equation is developed through focus on the following Concept Maps:

BEST CASE - IDEAL SITUATION	ROOM FOR OVER-ACHIEVEMENT
Map 1. Attractive Value/Feeling Concepts The company follows through on their positive values, the Stakeholder is happy	Map 2. Value/Feeling Opportunity Gap The company tries to deliver on their own positive values, but isn't quite giving the Stakeholder what they really want
Map 3. Repulsive Value/Feeling Concepts The company promises to deliver on its own positive values, but fails to deliver at all	Map 4. Strategic Avoidance Zone The company has poor values, ignores what the Stakeholder really wants
COMPANY NOT DELIVERING	COMPANY IN TROUBLE

Who are Stakeholders?
A Stakeholder can be anybody who has a hand in your business. He or she can be a customer, a supplier, an employee, an internal client, such as a PC user served by your information technology department, or even a shareholder.

What are Values?
“Value” comes from the French verb Valoir, meaning, “to be worth”. Gradually, it has evolved to an association with valor and worthiness. Values describe how we intend to operate, day-to-day.
Companies have values, the same way people do. Like many people, companies don’t always live up to the values to which they subscribe or they are not sure what those values are. The result is an imbalance that sees companies behaving in ways that are inconsistent with their values, which often leads to failure. Understand your values and the feelings they create in others.

When values are articulated but ignored, an important part of the company’s shared purpose is shut away. By contrast, when values are made a central part of the company’s shared purpose, and put out in full view, they become like a beacon: a guiding light as to how to move toward a common goal. It becomes easier to speak honestly, or to reveal information, when people know that this behavior is okay.
~ Based on
Peter Senge’s Fifth Discipline Fieldbook

What are Feelings?
Being emotionally honest requires listening to the strong feelings of “inner truth” – your core emotional intelligence - and acting accordingly. This is very different from traditional analytical thinking, in which control is solely justified by academic credentials, rank or expertise.
Feelings are indispensable for insight and good judgment

OUTCOMES OF MAPPING
By working through the four maps, you will not only create a list of Values and Feelings – you will generate an action plan with corresponding commitments to achieve that plan. These commitments will be brand new, creating a “New Law” within your company.
The execution of these commitments will help you gain a competitive advantage resulting in sustained revenue growth. If your commitments are better than your competitors’, they can become part of your strategic message to the market.

THE IMPLEMETATION PROCESS

W H O S H O U L D A T T E N D

Experienced managers and middle management. The program is facilitated to build on their past experiences and enhance their ability to tap the creative elements of their people.

Those new to the management role also benefit through the learning and application of principles from the start of their management career.

Team attendance highly recommended
This is to facilitate successful implementation of the theory learned and establish a common framework to practice in real-life environment.

HIGHLY RECOMMENDED: Those who attended this program in the past also signed up for
Dynamics of Leadership, INSIGHT: Problem Solving Workshop and Leading Through Ideas

Certificate of Participation will be awarded.

R A F F L E D R A W !

All registered participants will be eligible for a special
on-site draw to win an absolutely FREE PowerTools on CD-Rom
Immediate FREE ACCESS
to 3 of the 40 available PowerTools, visit: InfoWorksTools.com

R E G I S T R A T I O N D E T A I L S

HIGHLY RECOMMENDED: Those who attended this program in the past also

signed up for Dynamics of Leadership and INSIGHT: Problem Solving Workshop

Sign up for all 3 and attend Leading Through Ideas for FREE!

Date
Time
Venue

March 30, 2001
9.00am - 5.00pm
Century Hotel, Kuala Lumpur

Fees Early Bird Incentive	RM980.00 per person, inclusive of course materials, lunch, refreshments Take RM100 OFF the fee - pay before Feb 28, 2001 Take another 10% OFF for 3 or more from the same organisation FREE Subscription to The Economy Commentary
Reservation	Reservation can be made by telephone, telefax or by e-mail. Registration is confirmed on receipt of registration form and payment must be cleared before program date. If unable to do so due to government policy or company procedure, please advise late payment in writing.
Cancellation Policy	Cancellations are valid only in writing. Full refunds applicable if written notice is received at least 2 weeks before each program. A 25% cancellation fee will be levied for cancellations received less than 2 weeks before the program. No refunds after commencement of seminar. Substitutions are allowed.
SBL SCHEME HRD COUNCIL	RAYMA is an Approved Training Provider with HRDC whereby approved training programs can qualify for 75% rebate of the fee. Please apply through your HR Department at least 30 days in advance of the program.
THE RAYMA GUARANTEE	A full refund to you if we do not deliver what we promised. Just turn in your workbook at the end of the day!
WE COME TO YOU!	In-company Customised Learning Solutions Need to develop entire teams? All our public programs, based on best practices, can be developed in partnership with you to meet your organization's specific requirements. DETAILS
REGISTRATION & ENQUIRIES	RAYMA Management Consultants (M'sia) Sdn Bhd 2B Jalan SS24/13, Taman Megah, 47301 Petaling Jaya Selangor Darul Ehsan, Malaysia Tel: +60 3 7044 666 Fax: +60 3 7044 484 E-mail: seminars@rayma.com.my

back to seminars		strategic library
Step-in and WIN!	e-Love	Search for any Book or Author

RAYMA

home | e-mail | sitemap

nothing's
impossible!