survival kit : naming strategies & tactics

A RAYMA OnLine Magazine for High Achievers

Particulars	Author
The Power of a Simple Name	Steve Rivkin
Tactics for Creating Names: Go to the Reservoir	Steve Rivkin
More Tips & Tactics for Generating Names	Steve Rivkin
Alliteration: Always an Appropriate Approach	Steve Rivkin
Signs & Symbols: What do they Mean	Steve Rivkin
Painful Lessons from the "Oops" File	Steve Rivkin
It's the Corporate Naming Dust-Up of the Decade	Steve Rivkin
A Pharmaceutical Firm with a Sense of Humor	Steve Rivkin
Promoting the New Name: A Primer on PR	Steve Rivkin
How Do You Name A High-End Property?	Steve Rivkin

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The Naming Newsletter

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