survival kit : marketing & positioning

A RAYMA OnLine Magazine for High Achievers

Particulars	Author
Package and Promote, The Way Forward for Malaysian Tourism - new	Pahlawan
22 Immutable Laws of Branding	Al Ries and Laura Ries
Attributes of a Great Brand: Q&A with Jack Trout	Rivkin & Associates, Inc
Time Well Spent?	Pat Lu

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The new positioning

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RECOMMENDED BESTSELLERS. MUST READ!...

• Blur : The Speed of Change in the Connected Economy (1998)
• The Profit Zone : How Strategic Business Design Will Lead You to Tomorrow's Profits (1998)
• The Centerless Corporation : A New Model for Transforming Your Organization for Growth and Prosperity (1998)
• Best Practices : Building Your Business With Customer-Focused Solutions (1998)
• Jack Welch Speaks : Wisdom from the World's Greatest Business Leader (1998)
• Built to Last : Successful Habits of Visionary Companies (1997)
• The Leadership Engine : How Winning Companies Build Leaders at Every Level (1997)
• The Future Ain't What It Used to Be : The 40 Cultural Trends Transforming Your Job, Your Life, Your World (1988)
• Working Knowledge : How Organizations Manage What They Know (1997)
• Innovation Explosion : Using Intellect and Software to Revolutionize Growth Strategies (1997)
• Value Migration : How to Think Several Moves Ahead of the Competition (1996)
• The Balanced Scorecard : Translating Strategy into Action (1996)

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battle ground

investing in the stock market - leadership & management marketing & positioning - naming strategies & tactics