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H Y A T T E N D |
Have you ever wondered
how great marketing idea was created? These marketing
ideas propel the brand to capture the biggest
market share and become the market leaders.
Now, you can
be empowered to create that winning marketing
idea by attending “Lateral Marketing”,
a workshop that supply you marketing idea generators
and brain sharp shooters. These are the marketing
tools you can use to come out with that stroke
of genius to achieve marketing brilliance.
“Lateral
Marketing” is an application of lateral
thinking into practical marketing. It contains
marketing tools which you will find yourself
turning to time and gain as a prompter to generate
great and successful marketing ideas.
In this course,
you will acquire the idea generators and mind
sharp shooters top marketers have developed
to create award winning marketing ideas.
At the end of the
course, participants will be able to:
- Be empowered
to use Lateral Marketing to generate creative
marketing ideas.
- Acquire
the idea generators and mind sharp shooters
top marketers have developed to stand out
from the crowd.
- Be empowered
to apply Lateral Marketing to market your
products and services.
- Generate
great marketing ideas and campaigns.
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H O S H O U L D A T T E N D |
- Marketing
Managers & Executives
- Business
Development Managers & Executives
- Advertising
& Promotion Managers & Executives
- Brand Managers
& Executives
- Products
and Sales Managers & Executives, and
- Anyone who
is in need to generate a creative marketing
plan and idea to increase their market share
and enhance their reputation in the competitive
market sphere.
Team
attendance highly recommended
This is to facilitate
successful implementation of the theory learned
and establish a common framework to practice in
real-life environment. The interactive and highly
participative nature of the course and the application
of specific tools and skills to participants’
jobs enhance skill transfer and allow participants
to learn from one another.
Certificate
of Participation will
be awarded.
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R O G R A M C O N T E N T |
A) Marketing
idea Generators that create brilliant marketing.
New and sensational that hit the strategic
bulls-eye, allowing your brand to tower above
competition and drive sales.
- Projected
customers benefits
- Solve the
conflict of norms and values
- Point to
a logical choice
- Express
desired character and identity
- The emotion
factor
B) Mind
Sharp Shooters, peer into consumers insight and
finding opportunities for exploitation. They guide
you to produce the stroke of marketing genius
to create sustainable competitive advantage.
- Making a
mind movie
- Adopting
a spirit
- Pinpointing
a threat
- Creating
a hero
- Advocating
an ideology
- Expressing
personal message
- Nurturing
a yearning
- Arousing
empathy
- Being a
friend
- Finding
the magic
C) 20
Pointers to stimulate sensational marketing
ideas and campaigns. These pointers will stimulate
your thinking and help you to generate plenty
of ways to market your product, service and
organization.
D) 20
Powerful Lateral Marketing Ideas which are proven
to produce excellent results. These are lateral
marketing ideas you can adopt instantly.
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E G I S T R A T I O N D E T A I L
S |
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Date
Time
Venue
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April
10-11, 2002
9.00am
- 5.00pm
Century
Hotel, Kuala Lumpur
(along
Jalan Bukit Bintang) |
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Incentives
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RM1,280.00
per person, inclusive of course materials, lunches,
refreshments
Take
RM200 OFF the fee - pay before March 22, 2002
Take
another 10% OFF for 3 or more from the same organisation
FREE Subscription
to The
Economy Commentary |
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Reservation
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Reservation
can be made by telephone, telefax or by e-mail.
Registration is confirmed on receipt of registration
form and payment must be cleared before program
date. If unable to do so due to government
policy or company procedure, please advise late
payment in writing. |
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Cancellation
Policy
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Cancellations
are valid only in writing. Full refunds applicable
if written notice is received at least 2 weeks
before each program. A 25% cancellation fee will
be levied for cancellations received less than
2 weeks before the program. No refunds after commencement
of seminar. Substitutions are allowed. |
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SBL
SCHEME
HRD
COUNCIL
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RAYMA
is an Approved Training Provider with HRDC whereby
approved training programs can qualify for 75%
rebate of the fee. Please apply through your HR
Department at least 30 days in advance of the
program. |
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THE
RAYMA
GUARANTEE
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A
full refund to you if we do not deliver what we
promised.
Just
turn in your workbook at the end of the day! |
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WE
COME
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In-company
Customised Learning Solutions
Need
to develop entire teams? All our public programs,
based on best practices, can be developed in partnership
with you to meet your organization's specific
requirements. DETAILS |
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REGISTRATION
&
ENQUIRIES
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RAYMA Sdn
Bhd
2B Jalan SS24/13,
Taman Megah, 47301 Petaling Jaya
Selangor Darul
Ehsan, Malaysia
Tel: +60 3 7804
4666
Fax: +60 3 7804
4484
E-mail: seminars@rayma.com.my |
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