The New Marketing BattleGround

The old world is being "creatively" destroyed.
New world, new rules. Are you game?
The New Marketing BattleGround

How Global Forces are
Creating New Challenges
& Opportunities for Growth

APRIL 17, 2001 w SHERATON TOWERS w SINGAPORE
APRIL 19, 2001 w CENTURY HOTEL w KUALA LUMPUR

Led by
Rolf Jensen
Distinguished & internationally renown Business Futurist
Director, The Copenhagen Institute for Future Studies
(Europe's largest future-oriented Think Tank)
Author of the international bestseller
The Dream Society: The Coming Shift
from Information to Imagination

catch the
WORM!

Another World-Class Seminar brought to you by

Official Hotel

W H Y A T T E N D

This seminar will help YOU think – and act – ahead of the competition

Position yourself to capitalize on this explosive market megatrend
Understand the marketplace of tomorrow
Create the company of the future
Develop products and services that appeal to the heart rather than the head.

Markets are now subjected to unique and intense pressures - globalization, deregulation, shortened life cycles, products evolving into commodities, diminished profit margins, threats from technological substitues, customers who are more demanding and price conscious, just to name a few. Navigating through these challenges is dependent on more sophisticated and responsive marketing that is not focused on product or service features...

NEW WORLD NEW RULES

As cookie-cutter products inundate the market, companies of the future will have to differentiate themselves from the competition by creating stories about who they are, what they stand for – stories that appeal to the heart and not the head of the consumer. Businesses need to imagine their futures the way good novelists imagine their stories.

The company with the best story wins; consumers will pay for the story that sparks the imagination, that reflects how we see ourselves and how we want others to see us. What are the most important raw materials of the twenty-first century? Stories that will translate information for consumers into accessible, emotional terms.

Q & A with Rolf Jensen

What’s the future after the Information Age?
It won’t be the latest technology or newest product, but the story behind the product that will provide the competitive edge. The company with the best story wins; consumers will pay for the story that sparks the imagination, that reflects how we see ourselves and how we want others to see us.

What are the most important raw materials of the twenty-first century?
Stories that will translate information for consumers into accessible, emotional terms.

So, what's coming next?
The Dream Society which is not so far off. Its signs have begun to appear in many of the world's businesses.

Rolf Jensen will show you what the Dream Society is, why it is coming, what it will mean, and how you can thrive in it.

Rolf Jensen examines cutting-edge companies and lifestyles. The map for the future hidden within companies and cultural trends are happening right now. He will show you how to capitalize on the latest megatrend so that YOU can future fit your businesses today.

Examples will be provided of highly successful companies that understood the 6 emotional market profiles, and are profiting handsomely by meeting those needs. Jensen details the way how business creates and sells products are transformed. He will emphasize the necessity for YOUR organization to harness these markets so that yours can thrive in the future.

W H O S H O U L D A T T E N D

An Extraordinary Seminar NOT to be missed
A seminar for everyone interested in the future, in life in the 21st century

For everyone interested in future business development – everyone who wants to understand market developments, everyone who does not want to become mired in the Information Society while markets, consumers and employees are all charging into the Dream Society.

Immediate benefit to all with profit responsibility, including:

CEOs and Managing Directors
Partners and Principle Consultants
General Managers
Vice Presidents/Directors
Managers and Executives of sales and marketing, advertising, business development in FMCG companies, consumer and industrial goods, high-tech products, wholesalers and retail organizations and serivce businesses.

TEAM ATTENDANCE HIGHLY RECOMMENDED
This is to facilitate successful implementation of the knowledge and skills acquired from the program.

Certificate of Participation will be awarded.

P R O G R A M C O N T E N T

"In today’s Information Society, we prize those who can skillfully manipulate data...
In tomorrow's Dream Society, consumers will most generously reward those who can tell stories" ~ Rolf Jensen

Position yourself to capitalize on this explosive market megatrend
Clearly the opportunity is now already upon us – don’t be left behind!

The Great Market-Place Transformation

From Information to Imagination
From Appeals to the Mind to Appeals to the Heart
From the “Product–buying” Consumer to the “Story-buying” Consumer
Need to Attach Emotional Appeal to Your Products and Services
The Most important Raw Material of the Twenty-First Century
The 6 Emotional Market Profiles

Case Applications & Different Approaches

How to Tell YOUR Story
How to Attach YOUR Story to YOUR Products or Services
Examples of Victorious Companies of the Twenty-First Century
World-leading Success Companies & their Stories
Which Stories are Successful and which are not

Practical “Learning Zone”

Group Discussions on Your own Products and Services
Attaching Emotional Value to Your Products and Services
Inspiration, Proposals and Decisions
Group Feedback and Idea Generation

T H E E X P E R T

Dr Rolf Jensen is Director of The Copenhagen Institute for Future Studies, one of the world’s largest future-oriented think tanks. Strategic advisor to over 100 leading international companies and government agencies, he is also Council Advisor to The Futures Council of The Conference Board, Europe.

His articles of future issues and business strategy have been published in numerous periodicals, including The Futurist. The institute regularly organizes conferences and roundtable discussions providing international businesses, futurists, economists and sociologists with the opportunity to share vision and research.

Dr Jensen is a member of the World Future Society based in Washington DC, USA. Rolf Jensen is currently working on the successor to the international bestseller The Dream Society: The Coming Shift from Information to Imagination. It is a "how-to-do-it" book that identifies different types of stories.

He is looking forward to sharing the results of this ongoing work with seminar participants. Method of work: "Jensen travels unto the distant moon-scape of the future, he takes notes and collect specimens. Then he returns and show slides."

Recommended Reading

R E G I S T R A T I O N D E T A I L S

SINGAPORE:	April 17, 2001 (9.00am - 5.00pm) Sheraton Towers Kindly register directly with SIM
KUALA LUMPUR:	April 19, 2001 (9.00am - 5.00pm) Century Hotel, Kuala Lumpur

Fees Early Bird Incentive	RM1,380.00 per person, inclusive of course materials, lunch and refreshments Take RM200 OFF the fee - pay before March 16, 2001 Take another 10% OFF for 3 or more from the same organisation FREE Subscription to The Economy Commentary
Reservation	Reservation can be made by telephone, telefax or by e-mail. Registration is confirmed on receipt of registration form and payment must be cleared before program date. If unable to do so due to government policy or company procedure, please advise late payment in writing.
Cancellation Policy	Cancellations are valid only in writing. Full refunds applicable if written notice is received at least 2 weeks before each program. A 25% cancellation fee will be levied for cancellations received less than 2 weeks before the program. No refunds after commencement of seminar. Substitutions are allowed.
SBL SCHEME HRD COUNCIL	RAYMA is an Approved Training Provider with HRDC whereby approved training programs can qualify for 75% rebate of the fee. Please apply through your HR Department at least 30 days in advance of the program.
THE RAYMA GUARANTEE	A full refund to you if we do not deliver what we promised. Just turn in your workbook at the end of the day!
WE COME TO YOU!	In-company Customised Learning Solutions Need to develop entire teams? All our public programs can be developed in partnership with you to meet your organization's specific requirements, based on best practices. DETAILS
REGISTRATION & ENQUIRIES	KUALA LUMPUR: RAYMA Management Consultants (M'sia) Sdn Bhd 2B Jalan SS24/13, Taman Megah, 47301 Petaling Jaya Selangor Darul Ehsan, Malaysia Tel: +60 3 7044 666 Fax: +60 3 7044 484 E-mail: seminars@rayma.com.my Contact: Joanne Lee SINGAPORE: Kindly register directly with SINGAPORE INSTITUTE OF MANAGEMENT 461 Clementi Road, Singapore 599491 Tel: +65 462 9842 Fax: +65 462 5751 E-mail: jacquelinelow@sim.edu.sg Contact:Jacqueline Low

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