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How To Write PRESS RELEASES That Get Published
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AVAILABLE |
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How To Write PRESS RELEASES That Get Published
Led
by
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AVAILABLE |
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A highly specialised 2-day program limited to 15 participants only specifically designed to train corporate executives on how to write newsworthy press releases and how to deal with the press in any situation for positive results. Participants in this course will be guided on how to write press releases that attract editors. They will also find out to whom the releases should be directed to ensure publication. Computers will be made available
during the workshop for each and every participant to type their press
releases. Every release written by the participants will be discussed.
Book your seats now! Tel: (03) 7044 666 / 777 / 888, fax: 03-7044 484 or e-mail: seminars@rayma.com.my . |
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| P R O G R A M C O N T E N T |
| Day 1 |
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MODULE 1 Writing Good And Effective Press Releases Press releases are often put into the junk tray by editors because the statements fail to grab their attention in the first instant. Here, you will find out what editors look out for in a press release. This module also stresses on the key elements and a fundamental principle to writing a good and complete press release. MODULE 2
Photo treatment, which is equally important in persuading editors to use your press releases, will be discussed. Actual press releases and photos will be used for illustration. MODULE 3
Editors receive tonnes of press releases and invitations through the faxes every day. For yours to be noticed and published, not only does your press release have to be newsworthy but you must know when to send it and to whom you should direct it. Find out why “The Editor” may not be the right person to whom you should send your press release or invitation. Also, why the release should not be written in the name of the PR practitioner. WORKSHOP
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| D a y 2 |
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DAY 2 (Workshop) Writing of press releases and discussions. |
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| W H O S H O U L D A T T E N D |
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Immediate Benefit to
This is to facilitate successful implementation of the knowledge and skills acquired from the program. Certificate of Participation will be awarded. |
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| R E G I S T R A T I O N D E T A I L S |
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Date
Time Venue |
Sept 5-6,
2001
9.00am - 5.00pm Kuala Lumpur |
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Incentives
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RM1,280.00
per person, inclusive of course materials, lunches, refreshments
Take another 10% OFF for 3 or more from the same organisation FREE Subscription to The Economy Commentary |
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Reservation
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Reservation can be made by telephone, telefax or e-mail. Registration is confirmed on receipt of registration form and payment must be cleared before program date. If unable to do so due to government policy or company procedure, please advise late payment in writing. |
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Cancellation
Policy
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Cancellations are valid only in writing. Full refunds applicable if written notice is received at least 2 weeks before each program. A 25% cancellation fee will be levied for cancellations received less than 2 weeks before the program. No refunds after commencement of seminar. Substitutions are allowed. |
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SBL
SCHEME
HRD
COUNCIL
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RAYMA is an Approved Training Provider with HRDC whereby approved training programs can qualify for 75% rebate of the fee. Please apply through your HR Department at least 30 days in advance of the program. |
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THE
RAYMA
GUARANTEE
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A full refund
to you if we do not deliver what we promised.
Just turn in your workbook at the end of the day! |
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WE
COME
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In-company
Customised Learning Solutions
Need to develop entire teams? All our public programs can be developed in partnership with you to meet your organization's specific requirements, based on best practices. DETAILS |
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REGISTRATION
&
ENQUIRIES
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RAYMA Management Consultants
(M'sia) Sdn Bhd
2B Jalan SS24/13, Taman Megah, 47301 Petaling Jaya Selangor Darul Ehsan, Malaysia Tel: +60 3 7044 666 Fax: +60 3 7044 484 E-mail: seminars@rayma.com.my |
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nothing's
impossible! |