Take initiatives to optimize results in line with
your company’s short-term and long-term objectives

Strategic Financial Analysis, Planning and Control

MARCH 14-15,  2001 w GRAND BLUEWAVE w SHAH ALAM

Led by
Lee Fok Chong
RA(M), FCMA, MCIM
Highly rated finance specialist & management consultant with
more than 20 years of hands-on financial knowledge & expertise
why you should attend
who should attend
Course Content
registration

catch the
WORM!
Another World-Class Seminar brought to you by
IN-HOUSE
AVAILABLE

 
W H Y  A T T E N D

Critical skills you'll need to help your company compete successfully.

The financial knowledge you need to...

  • Plan Ahead
  • Understand World’s Best Practices
  • Evaluate Strategic Options and
  • Monitor the Results
Study and discuss critical...
  • Financial Planning Frameworks, Systems, Cost Leadership,
  • Strategic Alternatives, Pricing Methods & Strategies and 
  • Re-engineering Management Control Systems. 
Book your seats now! Tel: (03) 7044 666 / 777 / 888, fax: 03-7044 484 or e-mail: seminars@rayma.com.my .
W H O  S H O U L D  A T T E N D
  • Chief Financial Officers
  • Financial Controllers
  • Finance Managers & Executives
  • Accountants
  • General Managers
  • Directors
  • Treasurers
  • Corporate Planning & Business Development Managers
  • Sales & Marketing Managers
TEAM ATTENDANCE HIGHLY RECOMMENDED
This is to facilitate successful implementation of the theory learned and establish a common framework to practice in real-life environment.

NOTE

  • You are encouraged to bring your company’s financial statements for discussion
  • Please bring a standard calculator to use during the case study assignments


Certificate of Participation will be awarded.
P R O G R A M   C O N T E N T
SPECIAL WORKSHOP FEATURES
Content of this workshop is based on the lifetime experience of the workshop leader
Nothing beats real life in-depth case studies related to your own unique business experience

STRATEGIC FINANCIAL PLANNING AND CONTROL

  • Strategic Planning Concepts
  • The Strategic Planning Framework
  • Corporate Objectives
  • Financial Aspects of Corporate Objectives
  • Case Study: Financial Objectives
BENCHMARKING FINANCIAL PLANNING SYSTEMS
  • Becoming a World-Class Competitor
  • In-house versus Consultants
  • The Benchmarking Process
EARLY FINANCIAL WARNING SYSTEMS
  • Weekly troubleshooting in nine key areas
  • Predictors of Corporate Failure (The Altman’s Z score model)
  • The success of Failure Predictors
  • Reliability of Failure Predictors
  • Case study: Predictors of Corporate Failure
COMPETITIVE ADVANTAGE IN FINANCIAL PLANNING
  • Product Differentiation and Cost Leadership
  • Competitive Advantage
  • Financial Objectives and Strategic Alternatives
  • Life Cycle Costing
PRICING METHODS IN FINANCIAL PLANNING
  • Cost-Plus Pricing
  • Target Pricing
  • Competitive-Based Pricing
  • Customer-Based Pricing
  • Cost-Volume-Profit (CVP) in Pricing
PRICING STRATEGIES
  • Volume-Based Pricing Strategies
  • Risk Averse Pricing Strategies
  • Prestige Pricing
  • The Price-Promotion Link
THE PRINCIPLES OF FINANCIAL ANALYSIS
  • Reading Financial Statements
  • Financial Ratios: The Vital Signs of a Company
  • Cost of Capital: The Fundamental Ingredient in Financial Planning Decisions
  • Inter-Firm Comparisons
FINANCIAL ANALYSIS OF MARKETING ACTIVITIES
  • The Marketing Concept
  • Product Life Cycle and Portfolio Matrix
  • Life Cycle Costing
  • Return on Investment versus Residual Income
  • Budgeting for Marketing Activities
  • Case Study: Marketing Accounting
THE ROLE OF NON-FINANCIAL INDICATORS
  • Focus for Corporate Success
  • Executive Information Systems (EIS)
  • Key Performance Indicators
  • The uses of Non-Financial Indicators
  • Index of Competitive Value 
  • Indicators of Vulnerability
R E G I S T R A T I O N   D E T A I L S
Date
Time
Venue
 March 14-15, 2001
9.00am - 5.00pm
Grand BlueWave, Shah Alam
Web Registration Form
Fees
Early Bird
Incentives
 RM1,280.00 per person, inclusive of course materials, lunches, refreshments
Take RM200 OFF the fee - pay before February 16, 2001
Take another 10% OFF for 3 or more from the same organisation
FREE Subscription to The Economy Commentary
Reservation
 Reservation can be made by telephone, telefax or by e-mail.  Registration is confirmed on receipt of registration form and payment must be cleared before program date.  If unable to do so due to government policy or company procedure, please advise late payment in writing.
Cancellation
Policy
 Cancellations are valid only in writing. Full refunds applicable if written notice is received at least 2 weeks before each program. A 25% cancellation fee will be levied for cancellations received less than 2 weeks before the program. No refunds after commencement of seminar. Substitutions are allowed.
SBL SCHEME
HRD COUNCIL
 RAYMA is an Approved Training Provider with HRDC whereby approved training programs can qualify for 75% rebate of the fee. Please apply through your HR Department at least 30 days in advance of the program.
THE RAYMA
GUARANTEE
 A full refund to you if we do not deliver what we promised. 
Just turn in your workbook at the end of the day!
WE COME
TO YOU!
 In-company Customised Learning Solutions
Need to develop entire teams? All our public programs, based on best practices, can be developed in partnership with you to meet your organization's specific requirements. DETAILS
REGISTRATION
& ENQUIRIES
Web Registration Form
 RAYMA Management Consultants (M'sia) Sdn Bhd
2B Jalan SS24/13, Taman Megah, 47301 Petaling Jaya 
Selangor Darul Ehsan, Malaysia 
Tel: +60 3 7044 666 
Fax: +60 3 7044 484 
E-mail: seminars@rayma.com.my
-
-
back to seminars  
Step-in and WIN!
e-Love
Search for any Book or Author

RAYMA
home  |  e-mail  |  sitemap
nothing's
impossible!
Contents © Copyright 2001 RAYMA | Privacy Information