Get a grip on the numbers!
Develop the solid background you need
to hold your own in any financial discussion

Finance and Accounting for NON-FINANCIAL MANAGERS

FEBRUARY 21-22, 2001 w GRAND BLUEWAVE w SHAH ALAM
Linking financial planning expertise to your business experience

Led by
Lee Fok Chong
RA(M), FCMA, MCIM
Highly rated finance specialist & management consultant with
more than 20 years of hands-on financial knowledge & expertise

why you should attend
who should attend
Course Content
registration

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Another World-Class Seminar brought to you by
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W H Y  A T T E N D
How many of these awkward situations have you already faced?
There you are talking to decision-makers and...
  • You have a tough time answering questions about costs that affect your job. Or...
  • It turns out that you have been having trouble keeping track of income and expenses - which happens to be part of your job. Or...
  • You have overlooked key points in your company's financial statements. Or...
  • You start debating with your financial executives - and their facts and figures leave you at a loss for words. Or...
  • You submit your budget - and have a tough time justifying for it. Or...
  • You suggest what you consider to be an excellent business idea - and discover it would actually be bad for business.
You should seriously consider this program if you have faced more than half of the situations above.

Hard on the nerves and hard on the career. Never again be embarrassed by the lack of financial knowledge. This seminar gives you the facts you need to avoid such embarrassing situations. Every minute of this seminar is business specific and practical. No questions go unanswered. And, you will find out how the answers apply to your company, your position, your market and your industry.

Here's how you will benefit...
At the end of the seminar, you will have a working knowledge of the techniques used by business professionals to assess performance for the future...

  1. Open the door to the finance department – develop a better understanding of the function and more productive working relationship with finance professionals
  2. Build up your financial confidence. Take the hunches out of your decision-making and reduce the unknowns
  3. Sharpen your financial skills and competencies for business success. Back up your good ideas with solid financial plans and recognize the flaws in your ideas.
  4. Understand the business dynamics of the numbers and dollars and take initiatives that optimize results in line with short and long-term goals
  5. Assess your company's performance and vitality by analyzing its balance sheet and income statement
  6. Analyze the competition's strengths and weaknesses through a comparative cost and profitability analysis, and an evaluation of liquidity, leverage and cash flow positions.
Book your seats now! Tel: (03) 7044 666 / 777 / 888, fax: 03-7044 484 or e-mail: seminars@rayma.com.my .
W H O  S H O U L D  A T T E N D

Immediate benefit to all with profit responsibility
This workshop is primarily designed for all non-financial managers in general management, manufacturing, marketing, personnel, research and development and in other areas of commerce, industry, public services, education and government.

TEAM ATTENDANCE HIGHLY RECOMMENDED
This is to facilitate successful implementation of the theory learned and establish a common framework to practice in real-life environment.

NOTE

  • You are encouraged to bring your company’s financial statements for discussion
  • Please bring a standard calculator to use during the case study assignments


Certificate of Participation will be awarded.

P R O G R A M   C O N T E N T
SPECIAL WORKSHOP FEATURES
Content of this workshop is based on the lifetime experience of the workshop leader
Nothing beats real life in-depth case studies related to your own unique business experience

WHY ACCOUNTING IS IMPORTANT TO NON-FINANCIAL MANAGERS

  • The need for information
  • The contrast between Financial Accounting & Management Accounting
  • An overview of Corporate Financial Statements and Reports
UNDERSTANDING OF HOW THE FINANCIAL ACCOUNTS ARE CONSTRUCTED
  • The financial accounting framework
  • The accounting concepts, principles & policies
  • The question of materiality & corporate disclosure
THE VARIOUS CORPORATE FINANCIAL STATEMENTS & REPORTS
  • The Chairman’s Statement
  • The Report by the Board of Directors
  • Auditor’s Report
  • Notes to accounts
  • The Balance Sheet
  • The Profit & Loss Account
  • The Cash Flow Statement
HOW TO INTERPRET THE VARIOUS CORPORATE FINANCIAL STATEMENT AND REPORTS
  • Accounting ratio computation and interpretation
  • Critical areas to be covered by the ratio analysis, viz, Profitability, Liquidity & Gearing
  • How to apply investment ratios to evaluate and appraise public listed companies
  • Case Study: Ratio Analysis & Interpretation of Corporate Financial Statements
BASIC ASPECTS OF FINANCE
  • Investment, Valuation, Risk, Markets, Politics, Globalization
  • Companies, Governments, Banks, Intermediaries, Investors
THE RELATIONSHIP BETWEEN RISK AND RETURN
  • Business Risk versus Financial Risk
  • Risk and Uncertainty
COMPANY OBJECTIVES AND MANAGERIAL BEHAVIOR
  • The objective of maximization of shareholder’s wealth
  • The social goals argument
  • The separation of ownership and management in big corporations and the resultant conflict of interests between the shareholder’s objective and managerial objective
THE THREE MAIN CAPITAL MARKETS
  • The Foreign Exchange & Financial Futures Market
  • The Stock Market
  • The Money Market
FINANCIAL DECISIONS & THE TIME VALUE OF MONEY
  • Basic elements of the decision-making process in investment
  • The time value of money
  • Future value versus present value
R E G I S T R A T I O N   D E T A I L S
Date
Time
Venue
February 21-22, 2001
9.00am - 5.00pm
Grand BlueWave, Shah Alam
Web Registration Form
Fees
Early Bird
Incentives
RM1,280.00 per person, inclusive of course materials, lunches, refreshments
Take RM200 OFF the fee - pay before January 19, 2001
Take another 10% OFF for 3 or more from the same organisation
FREE Subscription to The Economy Commentary
Reservation
Reservation can be made by telephone, telefax or by e-mail.  Registration is confirmed on receipt of registration form and payment must be cleared before program date.  If unable to do so due to government policy or company procedure, please advise late payment in writing.
Cancellation
Policy
Cancellations are valid only in writing. Full refunds applicable if written notice is received at least 2 weeks before each program. A 25% cancellation fee will be levied for cancellations received less than 2 weeks before the program. No refunds after commencement of seminar. Substitutions are allowed.
SBL SCHEME
HRD COUNCIL
RAYMA is an Approved Training Provider with HRDC whereby approved training programs can qualify for 75% rebate of the fee. Please apply through your HR Department at least 30 days in advance of the program.
THE RAYMA
GUARANTEE
A full refund to you if we do not deliver what we promised. 
Just turn in your workbook at the end of the day!
WE COME
TO YOU!
In-company Customised Learning Solutions
Need to develop entire teams? All our public programs, based on best practices, can be developed in partnership with you to meet your organization's specific requirements. DETAILS
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& ENQUIRIES
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RAYMA Management Consultants (M'sia) Sdn Bhd
2B Jalan SS24/13, Taman Megah, 47301 Petaling Jaya 
Selangor Darul Ehsan, Malaysia 
Tel: +60 3 7044 666 
Fax: +60 3 7044 484 
E-mail: seminars@rayma.com.my
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