First Announcement Malaysia's first AdWeek Creativity and How it Builds Brands
Official Opening & Keynote Address YB Dato’ Seri Rafidah Aziz Minister of International Trade and Industry Malaysia (invited)	17-19 Oct 2000 Official Hotel

A World-Class Event brought to you by

Conference Manager

With Full Collaboration of	Media Sponsors The Edge

Advertising has seen tremendous growth in Southeast Asia for decades.

But this has mostly been in volume, less in depth. Networks of agencies and companies are built faster than are the minds working in them. The understanding of advertising has not grown in pace with the infrastructure.

Hence, branding is mostly measured in size, length and frequency, rather than in impact.
Commodities, rather than personalities, are marketed.

As part of the 4As of Malaysia's effort to address these issues, we will invest in 3-day
seminar, featuring renown speakers and targeted at clients and agencies.

Creativity will be the highlight of our very first Malaysian AdWeek.
 

The Objective

For clients

• to understand creativity and its contribution to brand-building
• to appreciate the importance of fresh, strong, simple ideas in building brands
• to see creativity as an investment, not an expense.

For agencies

• to fine-tune the thinking that goes into creativity.

Book your seats now! Contact Wendy Song at Tel: (03) 7044 666 / 777 / 888, fax: 03-7044 484 or e-mail: seminars@rayma.com.my .

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Mid to senior decision makers

• from client companies
• Marketing Directors
• Brand and Product Managers
• from creative design and advertising agencies
• Creative Directors
• Planning Directors
• Account Directors and Planners

Team Attendance Highly Recommended
This is to facilitate successful implementation of the knowledge acquired from the program.
 

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We are inviting brand managers, publishers and experts in creativity, film-making and new media. We also wish to invite Award Bodies such as British Design & Art Direction
and Clio to hold exhibitions over the same week.

In all, we hope to feature 10 speakers.

Topics will be ultimately be the choice of the speakers as they may have pet subjects.
As a guide, we are looking at topics such as :

• The Importance of Creativity in Advertising
• What is Creativity
• Why Ideas are more important than Looks and Execution
• How Creativity Builds a Brand and Distinctiveness
• How To Leverage Creativity
• How to tell Ideas from Executions
• Creativity and Effectiveness
• Creativity and Research
• Can Creativity be measured in Research?
• Creativity and the Emotional Bond
• The Role of Creative in New Media
• Case Studies of Effective Creativity
• Sweaty Palms : A Good Sign
• (How a Brand used Creativity to Stay Ahead)
• Humour and Emotions in Brand Building
• The Power of Imagery in Brand Building
• Magic Over Logic

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Date Time	October 17-19, 2000 9.00am - 5.00pm daily
Venue	Shangri-La Hotel, Kuala Lumpur, Malaysia
Fees Incentive	RM1,680 per person, inclusive of program materials, lunch, refreshments 10% OFF for 3 or more participants from the same organization FREE Subscription to The Economy Commentary
Reservation	Reservation an be made by telephone, telefax or by e-mail.  Registration is confirmed on receipt of registration form and payment must be cleared before program date.  If unable to do so due to government policy or company procedure, please advise late payment in writing.
Cancellation Policy	Cancellations are valid only in writing (either through fax or mail). Full refunds applicable if written notice is received at least 2 weeks before each program. A 25% cancellation fee will be levied for cancellations received less than 2 weeks before the program. No refunds after commencement of seminar. Substitutions are allowed.
SBL SCHEME HRD COUNCIL	RAYMA is an Approved Training Provider with HRDC whereby approved training programs can qualify for 75% rebate of the fee. Please apply through your HR Department at least 30 days in advance of the program.
REGISTRATION & ENQUIRIES	RAYMA Management Consultants (M'sia) Sdn Bhd 2B Jalan SS24/13, Taman Megah, 47301 Petaling Jaya  Selangor Darul Ehsan, Malaysia  Tel: +60 3 7044 666  Fax: +60 3 7044 484  E-mail: seminars@rayma.com.my Contact: Wendy Song

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