Seminar
1
The 'Do-Able'
Marketing
Plan
April 1, 1998
w
9.00am - 5.00pm
Parkroyal Hotel,
Kuala Lumpur
Official
Hotel
|
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Another
World-Class Event brought to you by
|
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Wrong, wrong and wrong! A Marketing Plan can be done in comfortable, workable increments, without taking significant time away from day-to-day operations; and every company should have one. Your Marketing Plan is an invaluable guide of where you’ve been and where you want to be. It prevents the wasting of significant capital. It makes you pause to think about what you’re doing, before you run off on yet another time-consuming tangent.
WHAT YOU
WILL GAIN?
You will learn how to
Diagnosis:
Some powerful and critical
questions to access where we stand in marketing point of view.
Prognosis:
Where will we be, if we
continue as we are? How pleased are we with our responses to the questions
in the Diagnosis? What are we doing well, that we can carry forward? What
are the issues that we’ve been avoiding that will hurts us, if we continue
to avoid them?
Goals & Objectives:
Where do we want to be?
Set just a few Goals that are achievable and quantifiable
Strategy:
How are we going to get
there (generally)? It’s how few you choose that’s important. What are the
three Strategies that you would select, to begin to achieve greater efficiency
in your Marketing efforts?
Tactics:
How are we going to get
there (specifically)? What are the important details of implementation
for each Strategy you have selected.
Control:
How are going to do? Learn
how to evaluate your Marketing Plan every quarter.
With all its benefits, however, Direct Mail is greatly misunderstood and misused. This workshop will show you how to utilize Direct Mail efficiently and successfully.
WHAT YOU
WILL GAIN?
You will learn how to
Small world that, after a chronic avoidance o Marketing in favor of the “immediate” sales, firms are taking a new look at Marketing…..to Make Sales Happen. This seminar will explore the interdependency of Marketing and Sales, in order for your company to increase your sales revenue, your average sales and your profitability.
WHAT YOU
WILL GAIN?
You will learn how to
Certificate of Participation will be awarded.
“Her insights are timely;
and she subscribes to the newer, lean-and-mean marketing approaches that
are so much on everyone’s minds these says.”
Julie
Smith Golin, Lieberman Appalucci
I found myself looking at
my business very differently and am very excited about the methods I have
already put into action.”
Jody
Tomato Jacobus, Woodstone Graphics, Inc.
Venue
|
Parkroyal Hotel, Kuala Lumpur, Malaysia |
Dates
|
April 1-3 1998 w 9.00am - 5.00pm |
Individual
Seminar
Fee
|
RM980 per person per day. Inclusive of seminar materials, lunches and refreshments for the duration of the seminar |
Special
Rate
|
Only RM2090 per person for attending all 3 seminars. |
Group
Discount
|
15% off the seminar fee per person for 3 or more people from the same organization. |
Cancellation
Policy
|
Cancellations are valid only in writing (either through fax or mail). Full refunds applicable if written notice is received at least 2 weeks before each program. A 25% cancellation fee will be levied for cancellations received less than 2 weeks before the program. No refunds after commencement of seminar. Substitutions are allowed. |
SBL
SCHEME
HRD
COUNCIL
|
RAYMA is an Approved Training Provider with HRDC whereby approved training programs can qualify for 75% rebate of the fee. Please apply through your HR Department at least 30 days in advance of the program. |
THE
RAYMA
GUARANTEE
|
A full refund to
you if we do not deliver what we promised.
Just turn in your workbook to us at the end of the day! |
REGISTRATION
&
ENQUIRIES
|
RAYMA Management
Consultants (M'sia) Sdn Bhd
2B Jalan SS24/13, Taman Megah, 47301 Petaling Jaya Selangor Darul Ehsan, Malaysia Tel: +60 3 7044 666 Fax: +60 3 7044 484 E-mail: raymaseminar@po.jaring.my Contact: Wendy Song |