To reinforce the theme, the Ballroom of the Mandarin Oriental was transformed into a mango paradise, with the event backdrop, rostrum, stage setup and food stations decorated tastefully with real Pakistan mangoes.  This provided a wonderful backdrop for press photos and TV coverage.

This followed the launching of the Pakistan Mangoes Exhibition by the Parliamentary Secretary to the Ministry of Agriculture, Malaysia, YB Dato Abu Bakar bin Taib at the Mandarin Oriental Hotel, Kuala Lumpur earlier yesterday.  Also present was The High Commissioner for Pakistan, His Excellency Mr Musa Javed Chohan, the Commercial Counsellor of the Pakistan High Commission Mr Athar Jamal Abro and other dignitaries.

Instead of the usual cutting of ribbons to officially open an event, Dato’ Abu Bakar was invited to cut a mango off a mango tree to mark the launch. 

Media coverage was extensive, with coverage by two of the nation’s major TV stations, RTM 1 and RTM 2, in their national news conducted in English, Chinese and Bahasa Malaysia.  The press attendance at the launch was impressive, with reporters and photographers of major vernacular newspaper turned up. 

“I hope Malaysia and Pakistan explores possible areas of cooperation particularly in the promotion of tropical fruits which benefits both countries,” says Dato’ Abu Bakar.

The seven member-strong delegation of major Pakistan mangoes exporters met with government officials and prominent Malaysian importers and wholesalers during the launch, which help them forge close business ties. 

Each year, Pakistan produces a total of 1million metric tons of mangoes for worldwide and local consumption. The exporters were confident to get a big share of the Malaysian mango market, and have received enquiries on potential business deals worth up to US$ 0.5 million.  They were confident that orders could be secured from both the food processing and consumer sectors.

Trade enquiries, contact Pakistan Commercial Counsellor Mr Athar Jamal Abro at tel: (+603) 2161.8877-79, fax: (+603) 2162.5843 or e-mail: chmali@pc.jaring.my

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