Executive Education

"To improve is to change", said Winston Churchill.  More than three decades later, the observation has never seemed more relevant.  The world itself is in a flux with new orders, new technologies and constantly shifting economic and political trends.  This has almost completely altered the pace and complexity of modern day business.

How does the decision maker cope?  How does he formulate suitable strategies to counter threats and opportunities behind daily events? Above all, how does he tap the ideas available in business? In a nutshell, through education. Not the broad-based, vague sort of catch-all type training, but specific, focused, topical management development programs that deliver value-added benefits to participants.

RAYMA through its regional and global networking regularly brings world class consultants to Malaysia and other ASEAN countries. They are specialists in their own fields associated to renowned institutions that include amongst others, the JL Kellogg Graduate School of Management (Northwestern University), the European Institute of Business Administration (INSEAD), the Asian Institute of Management (AIM), Harvard Business School, the Boston Graduate School of Management (Boston University), Leonard N Stern School of Business (New York University), the Strategic Pricing Group Inc. of Boston, the British Institute of Marketing Associates and International Management Centre for Development.  A firm believer in executive education, Rayma offers both public and in-house seminars.

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Public Seminars

To equip executives with strategic information and leading edge management skills, Rayma organizes public seminars where the world's leading authorities are invited to share their expertise. They include management guru Tom Peters, marketing and positioning strategists Philip Kotler, Al Ries & Jack Trout, leadership guru Warren Bennis, strategic management guru George Day, pricing guru Reed Holden and media design and journalism consultant Eric Loo.

Indeed, no other Malaysian organization quite matches the broad spectrum of disciplines and topics covered by Rayma's seminar programs. They include:
 

• Winning Sales Promotion through Creativity & Discipline
• Relationship Marketing
• Positioning: The Latest on the World's #1 Business Strategy
• Negotiation & Persuasion Techniques
• Strategies in Marketing and Research
• New Directions in Product Management
• General Management
• Personal Development
• Information Technology
• Executive Secretary Training
• Banking
• Industry Updates

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In-house Seminars

To complement human resource development departments, Rayma also has custom-made programs, designed to match the current information and training needs by regular contact with various Malaysian organizations while monitoring new developments through the media.  Almost all our public seminars can be conducted in-house if you have 10 or more persons to train in your organization. This has led to the formulation of specific programs tailored to meet individual requirements.

For instance, Rayma offers the following:
 

• Relationship Marketing
• Power to Train
• How to Conduct and Write Project Feasibility Studies
• Project and Investment Evaluation
• Business Presentation Skills
• The Art of War for Secretaries & Personal Assistants
• Creative Selling & Negotiation Skills
• Conducting Customer & Market Analysis
• How to Build Customer Satisfaction
• How to Plan Strategies that Influence Buying Decisions
• How to Conduct Marketing Research
• How to Develop Market Oriented Strategic Planning
• Strategic Marketing Planning
• Creative Selling & Negotiation Skills
• How to Plan an Effective Integrated Marketing Communications Campaign
• How to Plan an Effective Promotion Strategy
• Marketing for Non-Marketing Managers
• Customer Orientation & Sales Training
• Customer Service Excellence
• Leadership Development
• Leadership, Motivation & Team
• Building for Supervisors
• Enhancing Productivity & Image of Frontline Staff
• Communication & Team Building
• Interpersonal Communication Skills
• Effective Presentation Skills
• Effective Business Writing Skills
• Speak Right!
• Managing & Marketing Services
• Creativity and Innovation
• Basic Sales Training
• Professional Sales Training
• Who Killed the Sale?
• Closing Sales & Handling Objections
• Coaching Skills for Managers
• Telephone Courtesy Pays Off
• Effective Brainstorming

We'd be happy to supply a proposal for any specific program you might have in mind.
Contact Pat Lu at tel: +60 3 7044 666, fax: +60 3 7044 484, or
email: raymaseminar@po.jaring.my .

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Strategic Library

"Reading maketh the man", said Francis Bacon and he was right!  As we approach the  21st century, however, there are other avenues for learning - video and audio cassettes, CD-Roms, Interactive Learning via Internet... just to name a few.  All approaches converge on one road - knowledge that enriches careers and empowers lives.

In this context, Rayma's Strategic Library offers a treasure trove of information; learning and strategic tools on the cutting edge of modern commerce and industry. As an Associate of Amazon.com, Rayma's Strategic Library houses one of the most comprehensive selections of executive aids -best selling books on management, the stock exchange, marketing and strategic planning, to name but a few. This is buttressed by a host of video and audio cassettes on a wide variety of subjects, all near and dear to the hearts of Malaysian management.