Rayma Sdn Bhd

Get a grip on the numbers!
Develop the solid background you need
to hold your own in any financial discussion

Finance and Accounting for NON-FINANCIAL MANAGERS

JULY 16-17, 2002 w NOVOTEL CENTURY HOTEL w KUALA LUMPUR

Linking financial planning expertise to your business experience

Led by
Lee Leok Soon
Regular writer for the Business Star and professional magazines on corporate issues and has been appointed by the Honorable Minister of Finance to serve as a Council Member of MIA. He was also awarded as Senior Fellow of the Institute of Business Executives (IBE) Malaysia.

Highly rated finance specialist & management consultant with more than 20 years of hands-on financial knowledge & expertise

catch the
WORM!

Another World-Class Seminar brought to you by

IN-HOUSE
AVAILABLE

W H Y A T T E N D

Whether you want to enhance your career prospects in a large corporation or run your own business more profitably, you need to understand the language of finance and accounting.

Finance & Accounting for Non-Financial Managers presents the main elements of finance and accounting from a general management's viewpoint. It is a seminar for everyone without formal financial knowledge and training.

The seminar will help non-financial managers better appreciate how finance and accounting affects the way the company operates, and the relationship between financial goals and other objectives.

The emphasis throughout the seminar is on useful application of the key concepts and methods. So, if assessing financial health, financing decisions and growth, linking financial targets and business objectives, performance management, financial consequences of business failure, etc leave you mystified, this seminar is for you.

Here's how you will benefit...

The aims of the seminar are to help participants:-

In better understanding of corporate finance and accounting, and the company's financial objectives and constraints;

Integrate financial considerations into corporate policies and management decisions;

Communicate and negotiate better their plans of actions; and

Design corporate and business strategies to create shareholder value.

Book your seats now! Tel: (03) 7804 4666 / 777 / 888, fax: 03-7804 4484 or e-mail: seminars@rayma.com.my .

W H O S H O U L D A T T E N D

Chief executive officers and company directors
General managers, corporate managers and executives
Profit centre managers and executives
Business consultants, business development managers and executives
Business managers and executives
Businessmen and entrepreneurs

TEAM ATTENDANCE HIGHLY RECOMMENDED
This is to facilitate successful implementation of the theory learned and establish a common framework to practice in real-life environment.

Certificate of Participation will be awarded.

P R O G R A M C O N T E N T

SPECIAL WORKSHOP FEATURES
Content of this workshop is based on the lifetime experience of the workshop leader
Nothing beats real life in-depth case studies related to your own unique business experience

1. Assumptions in Financial Accounting
- What is accounting : understanding book-keeping ?
- Difference between financial accounting and management accounting
- The users of the annual report
- Four fundamental concepts
- Six basic principles
- Alternative models
Q and A

2. Understanding the Balance Sheet
- What is the balance sheet ?
- Grouping and sub-dividing the balance sheet
- Evaluation and measurements
Q and A

3. Understanding the profit and loss account/the income statement
- What is the profit and loss account - the most important statement
- Grouping and sub-dividing the profit and loss account
- Evaluation and measurements
Q and A

4. How to read and understand financial statements
- The profit and loss account
- The balance sheet
- The cash flow statement
- The directors' and auditor's report

5. Understanding consolidated group accounts
- What is a group in accounting ?
- The objective of consolidated accounts
- An illustration of consolidation
- Minority interests
- Subsidiaries
Q and A

6. Financial analysis
- What is financial analysis ?
- Comparison is the focal point
- Profitability              )    - Break even analysis
- Funds management )
- Liquidity                  )     - Funds flow analysis
- Solvency                  )
- Ratios as predictors of funds flows and bankruptcy
- An example
Q and A

7. An Example of Financial Statements Presentation

8. Capital Investment Appraisal
- The investment decisions
- Methods of appraisal
- Practical applications
- Cost of capital
- Risk and uncertainty in investment decisions
Q and A

9. Economic Value Added and Corporate Performance
- Executive and management Incentives
- Shareholder value
- Strategic issues and business strategies
- Balanced scorecard : How useful ?
- Corporate governance

10. Raising Capital and Optimal Capital Structure
- Different types of capital
- The effect of financing that affects capital structure
- Is there such thing as optimal capital structure ?
- Debt versus equity dilemma
Q and A

11. Mergers and Acquisitions
- Strategic issues to consider
- Which businesses and which types of companies to consider
- How to evaluate a merger and acquisition ?
- How to make the difficult decision about merger and acquisition ?
- How to make merger and acquisition successful ?
Q and A

12. General Discussions

R E G I S T R A T I O N D E T A I L S

Date
Time
Venue

July 16-17, 2002
9.00am - 5.00pm
Novotel Century Hotel, Kuala Lumpur

Fees Early Bird Incentives	RM1,280.00 per person, inclusive of course materials, lunches, refreshments Take RM200 OFF the fee - register before July 1, 2002 Take another 10% OFF for 3 or more from the same organisation FREE Subscription to The Economy Commentary
Reservation	Reservation can be made by telephone, telefax or by e-mail. Registration is confirmed on receipt of registration form and payment must be cleared before program date. If unable to do so due to government policy or company procedure, please advise late payment in writing.
Cancellation Policy	Cancellations are valid only in writing. Full refunds applicable if written notice is received at least 2 weeks before each program. A 25% cancellation fee will be levied for cancellations received less than 2 weeks before the program. No refunds after commencement of seminar. Substitutions are allowed.
SBL SCHEME HRD COUNCIL	RAYMA is an Approved Training Provider with HRDC whereby approved training programs can qualify for 75% rebate of the fee. Please apply through your HR Department at least 30 days in advance of the program.
THE RAYMA GUARANTEE	A full refund to you if we do not deliver what we promised. Just turn in your workbook at the end of the day!
WE COME TO YOU!	In-company Customised Learning Solutions Need to develop entire teams? All our public programs, based on best practices, can be developed in partnership with you to meet your organization's specific requirements. DETAILS
REGISTRATION & ENQUIRIES	RAYMA Sdn Bhd 2B Jalan SS24/13, Taman Megah, 47301 Petaling Jaya Selangor Darul Ehsan, Malaysia Tel: +60 3 7804 4666 Fax: +60 3 7804 4484 E-mail: seminars@rayma.com.my

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