Make it Happen with
Dan Khanna
Highly Acclaimed Silicon Valley E-Business Strategist & Advisor  with more than 25 years experience with Silicon Valley High Tech firms  Author of the international bestseller, The Rise, Decline and Renewal of Silicon Valley’s High Technology Industry

Since the E-revolution is here to stay we must understand what works and what doesn’t work. What strategies work and which business models work.

Internet and Web technologies provide great opportunities for firms to expand their customer reach, buying power, and reduce operational costs. As firms concentrate on their core competence, they are outsourcing processes and activities that are not part of their core business. Successfully working outside the business walls is now more important than managing within the internal business structure. 

Pressure from customers is increasing relentlessly. Today, just about everybody wants customized products-right away, and perfectly bundled with high value services. Can you deliver it? How do you deliver it?

Even during the current economic slowdown era in the US and worldwide, companies like Dell Computers, E-bay, Microsoft, Oracle, Siebel, Wal-Mart, Southwest Airlines, Nokia and others continue to succeed and grow. Even Amazon.com is finally showing profits for the first time, confirming the validity of its business model. We need to understand why some firms succeed and others fail?

Our research indicates that successful organizations are able to craft strategies that enable them to succeed even as economic conditions change. Their business models are simple, nimble, and competitive. They anticipate shifts in technologies, competitiveness, and economic forces. They live in the world of constant change and revitalization. They are revolutionaries. You can be one to. 

The US economy is about to turn starting mid-2002 and grow again. Global economy, which lags the US economy, will also see economic growth. Firms that have prepared for this turnaround will grow and succeed. Others will falter or lose their market power. Remember the famous quote: Chance favors the prepared mind. 
 

E-revolution demands new strategic thinking, new business models, and new information infrastructures. 

This Program is designed to help executives and managers understand and manage the new way of doing business in the new knowledge-driven economy. In this program, participants gain key insight into the new realities and risks of the new economy. This program will enable you to thoroughly examine your strategies and enable you to formulate new strategies and develop a comprehensive implementation plan. It will position you for success in the new economy.

This is a practical program to assist you in creating new strategies and business models.
 
 

The important objectives of this program are: 
 

• Understand what E-revolution is all about
• Understand the challenges and risks posed by e-revolution 
• Analyze different e-business models and strategies
• Understand strategies and models that have worked and have failed 
• Improve your ability to create e-business strategies and integrate it with the appropriate business model
• Increase your understanding of which strategy options make the most sense and which do not
• Understand the importance of creativity in strategy
• Identify and build your organization’s core competencies
• Analyze your business model
• Learn how firms are leveraging Internet to differentiate them in the new e-economy
• Learn to understand the importance of customer relationships
• Learn how to customize and personalize for your customer
• Learn how to design a dynamic business model

 

• Grasp essential elements of e-revolution in an information-based economy.
• Understand the new rules of the e-economy. 
• Develop new strategies for the future. 
• Create a new business model for your firm. 
• Improvements in organization's productivity through the efficient use of its resources.
• Improvements in innovation and creativity of its knowledge workers. 
• Improvements in decision-making quality and speed.
• Determine what knowledge is required for organization success 
• Design the complementary information systems network. 
• Understand value and supply chain relationships across the extended enterprise.
• Develop strategies that allow you to create new business opportunities. 
• Improvements in innovation and creativity to quickly respond to market needs.
• Obtain more value from your supply chain.
• Identify your organization’s profit patterns.
• Understand your value proposition and how to increase your value by working with your customers, partners, and suppliers.
• Deriving maximum value from your IT network, Internet, and e-commerce strategy.
• Position the organization for future growth, profitability, and success.

 

Book your seats now! Tel: (03) 78044 666 / 777 / 888, fax: 03-78044 484 or e-mail: seminars@rayma.com.my .

• Middle to senior level managers and leaders who are now or will be deeply involved in the development of strategy and business design. 
• Executives, managers, consultants, strategic planners, business managers, and professionals from all functional areas: marketing, engineering, IT/IS, human resource, finance, and operations. 
• People at any levels in the organization that want to learn about the new rules of Internet and e-business. 
• Professional staff involved in creating new business opportunities, new markets, new product development, new processes, and new IT infrastructures will benefit. 

Team attendance highly recommended
This is to facilitate successful implementation of the theory learned and establish a common framework to use in the real-life environment.

Certificate of Participation will be awarded.

• What is an e-revolution?
• Understanding the forces of change.
• What do customers want? Start with the customer that are shaping the business and economic landscape.
• Shifting from strategic planning to strategic thinking.
• Shifts in strategic models after the dot-com crash of 1998.
• Why E-business succeeds and fails. Why dotcoms failed?
• Back to basics: understanding economic models that work. 
• Develop customer driven strategies. 
• Start with the customer. Developing a customer profile.
• Strategies for differentiating, personalizing, and customizing your product/service. 
• Frictionless Commerce: How the Web changes competition?
• The internet’s impact on supply chain clockspeed. 
• The traditional supply chain: its power and limitations.
• The shift to Collaborative business models: the future.
• Trust based marketing and brand development.
• The importance of customer relationship management. 
• Clockspeed: Supply chains in the age of eBusiness
• Integrating Web-based business models into your traditional business strategy
• Using strategy to change the rules of the game.
• Understanding principles of game theory to business
• Disruptive Technologies: Opportunity Or Threat.
• Understanding which technologies will destroy your business model. 
• Reinventing or creating new business models: A continuous paradigm
• Steps to create new business models 
• Building your brand: online and traditional.
• Integrating IT strategy with your business strategy and business model.
• Understanding future trends and directions