| W
H Y A T T E N D |
In the era of globalization,
every export-oriented company will need more and
more to diversify its business links. Europe has
often been left behind North America and East
Asia by the Malaysian companies over the years,
and the time has come to discover (or re-discover)
this attractive and versatile continent, offering
numerous opportunities for new business development.
To succeed in
this attempt, Europe has to be approached with
having in mind the local
conditions met
in terms of strategy, trading, logistics, finance
and contracting, taking into account the cross-cultural
aspects of the negotiations. These courses are
therefore built to recall all the initial and
necessary steps on :
- why a Malaysian
company should consider doing business on the
European
markets
- how to reach
the basic business targets
| Program
Objectives & Benefits |
The objective
of these business training courses is to provide
simple and understandable information and means
in order to better approach the European markets
(with a particular focus on the three major
ones : Germany, France and U.K.).
All aspects
of a practical, operational and cross-cultural
approach of the European markets are reviewed,
in order to provide the participants with the
necessary tools and check-lists before engaging
their companies on a long term beneficial relationship
with European companies.
Book
your seats now! Tel: (03) 78044 666 / 777 /
888, fax: 03-7804 4484 or e-mail: seminars@rayma.com.my
.
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| W
H O S H O U L D A T T E N D |
- Entrepreneurs
and decision makers
- Export managers
and executives
- Sales and
Marketing managers and executives
- Corporate
planners
- Federations
and Business Associations managers and executives
- Individuals
interested by Europe
Team
attendance highly recommended
This is to facilitate
successful implementation of the theory learned
and establish a common framework to use in the
real-life environment.
Certificate
of Participation will
be awarded.
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| P
R O G R A M C O N T E N T |
DAY ONE
- What is Europe,
the E.U. and EUROLAND?
- Which markets
to choose in priority?
- How to prepare
the preliminary actions?
- How to approach
the selected markets?
- Which distribution
channels are available?
- Which kind
of partners are met?
- How to prepare
a corporate strategy, a budget and a methodology?
- Which technical
approach and which appropriate selling actions
to consider?
- Which logistics
and administration work are needed when dealing
with Europe?
- How to calculate
an export price for the European markets?
- What are the
payment terms and techniques in use in Europe?
- How to prepare
an export offer and negotiate it?
- Which kind
of partnership to consider?
- Which type
of agreements to consider?
- Elements of
trading with Eastern European markets
DAY TWO
Focus on :
- German market
- French market
- British
market
- Country market
practical presentation
- Strength and
weakness of the country market
- Business and
field opportunities
- Specific actions
to be implemented on each market
- Distribution
networks
- Logistics and
ways of payments
- Looking for local
partners and customers
- Cross-cultural
aspects of business negotiations and contracts
- Local habits
and traditions
- Various recommendations
and practical information |
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| R
E G I S T R A T I O N D E T A I L
S |
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Date
Time
Venue
|
May
7-8, 2002
9.00am
- 5.00pm
Novotel
Century Hotel Kuala Lumpur
(along
Jalan Bukit Bintang) |
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Incentives
|
RM1280.00
per person, inclusive of course materials, lunch,
refreshments
Take
RM200 OFF the fee - pay before April 26, 2002
Take
another 10% OFF for 3 or more from the same organisation
FREE Subscription
to The
New Economy Commentary |
|
Reservation
|
Reservation
can be made by telephone, telefax or by e-mail.
Registration is confirmed on receipt of registration
form and payment must be cleared before program
date. If unable to do so due to government
policy or company procedure, please advise late
payment in writing. |
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Cancellation
Policy
|
Cancellations
are valid only in writing. Full refunds applicable
if written notice is received at least 2 weeks
before each program. A 25% cancellation fee will
be levied for cancellations received less than
2 weeks before the program. No refunds after commencement
of seminar. Substitutions are allowed. |
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SBL
SCHEME
HRD
COUNCIL
|
RAYMA
is an Approved Training Provider with HRDC whereby
approved training programs can qualify for 75%
rebate of the fee. Please apply through your HR
Department at least 30 days in advance of the
program. |
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THE
RAYMA
GUARANTEE
|
A
full refund to you if we do not deliver what we
promised.
Just
turn in your workbook at the end of the day! |
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WE
COME
|
In-company
Customised Learning Solutions
Need
to develop entire teams? All our public programs,
based on best practices, can be developed in partnership
with you to meet your organization's specific
requirements. DETAILS |
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REGISTRATION
&
ENQUIRIES
|
RAYMA Sdn
Bhd
2B Jalan SS24/13,
Taman Megah, 47301 Petaling Jaya
Selangor Darul
Ehsan, Malaysia
Tel: +60 3 7804
4666
Fax: +60 3 7804
4484
E-mail: seminars@rayma.com.my |
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