"IF THERE WAS EVER A TIME TO TRANSFORM
YOUR CORPORATE STRATEGIES... IT IS NOW!"

SPECIAL FEATURES OF THE SEMINAR-WORKSHOP

• PROVEN PRINCIPLES TO ACHIEVE HIGH INTEREST & SIGNIFICANT IMPACT
• IMMEDIATE ON-THE-JOB APPLICATION OF CRISIS MANAGEMENT MODEL & JOB ORIENTED WORK TOOLS
• REAL WORLD APPLICABILITY ACROSS DISCIPLINES & LEVELS WITHIN AN ORGANIZATION
• REAL LIFE CRISIS SITUATIONS
• THE SIX HABITS OF THOUGHT FOR EFFECTIVE CRISIS MANAGEMENT

A TWO-DAY INTENSIVE SEMINAR-WORKSHOP SPECIALLY DESIGNED FOR SENIOR CORPORATE EXECUTIVES AND THEIR ADVISERS CONCERNED ABOUT CORPORATE RECOVERY AND TURNAROUND MANAGEMENT STRATEGIES IN THESE CHALLENGING TIMES

REFLECT AND ACT ON SOME OF THE MOST IMPORTANT STRATEGIC ISSUES
FACING MANAGEMENT TODAY
The deepening economic turmoil has created new multiple challenges for the Malaysian business community. To survive and manage risks, corporate management will need to be forward looking, anticipate problems and address them immediately. Managing in such times of turbulence requires enhanced skills and strategies
to withstand the downturn and stay afloat.

STEPS COMPANIES CAN TAKE TO SURVIVE THE DOWNTURN
This program will focus on Corporate Survival as well as Recovery Strategies and Growth in challenging times. There is an urgent need  for management to be involved in the process of  developing and implementing the  necessary measures to ensure corporate survival and to institute the steps necessary to redress the situation.  This program will zero in on keys to survival, evaluate causes of company failures and highlight the role of decisive leadership in halting the rot and to quickly identify effective recovery strategies.

URGENT & CRITICAL ISSUES TO BE ADDRESSED

• The causes of company performance problems
• Identify key problems to be tackled
• Deciding on priorities
• Decisive leadership
• Recovery strategies for companies
• Implementation of recovery strategies - the specifics
• Consolidation
• How performance can be improved to withstand the downturn


You will go through real case studies as well as have the opportunity to work your on your own situations during this seminar workshop.

Book your seats now. Contact Wendy Song at Tel: (03) 7044 666 / 777 / 888,
Fax: 03-7044 484 ore-mail: raymaseminar@po.jaring.my .


PAT LU

THIS PROGRAM IS STRUCTURED AROUND THE FOLLOWING
4 PHASE CRISIS MANAGEMENT MODEL

PHASE 1: CLARIFYING THE CRISIS
Understand the complexity of the situation/crisis and identify real underlying causes. This is followed by creating a clear definition of the crisis and how to communicate the results effectively:

• Information gathering
• Defining issues and circumstances
• Estimating consequences
• Contributing factor analysis
• Success/Barrier Analysis
• Facilitate planning
• Analyze and plan communications


PHASE 2: DESIGNING A RESPONSE
Develop an early consensus and formulate a detailed plan to deal with the situation/crisis:

• Setting goals
• Defining major activities
• Building timelines
• Budgeting for personnel and other resources
• Identifying and limiting risks
• Assess readiness for change
• Analyze and plan communications


PHASE 3: IMPLEMENT THE SOLUTION
Focus on alternative implementation strategies and their organizational impacts, deciding on optimum solutions to deal with the situation/crisis:

• Brainstorming
• Anticipating problems
• Ripple effect analysis
• Implementation mapping
• Conduct effective meetings, briefings & presentations
• Making fact based decisions
• Monitoring progress
• Analyze and plan communications


PHASE 4: TRANSFERRING CONTROL
Most crises are resolved through changes in structure, process, personnel or business focus. This phase draws together outcomes of effectively managing the situation along with evaluating the success in dealing with the changes. Learn how to transfer responsibility for support and maintenance of crisis management outcomes into ongoing corporate operations:

• Evaluate crisis management success
• Solicit feedback
• Complete checklist
• Recognize accomplishments
• Analyze and plan communications


ON-THE-JOB OBJECTIVES

• Recognize a consistent vocabulary and framework in approaching and managing a crisis situation
• Apply a range of tools and model to your own unique and diverse problem situations
• Efficiently and systematically approach crisis management with an understanding of root causes and long term implications of the solution
• Apply the Six Habits Of Thought of effective crisis management to day-to-day problem solving within the workplace.

Senior Corporate and Management Executives who influence the destiny and direction of their companies and who play a strategic role in managing their enterprises through these challenging times:
• Presidents/CEOs/Managing Directors
• Corporate Directors
• General Managers
• Strategic Planners and Advisers
• Financial Controllers
• Senior  Managers
• Bankers
• Lawyers
• Accountants
• Consultants


CRISIS THINK TANK
Please bring  along crisis cases or situations to this program. At least one of the cases will be focused on  during the exercises. Insights gained is entered into the Think Tank which is taken back to the workplace for  immediate application and continued updating.

TEAM ATTENDANCE HIGHLY RECOMMENDED
This is to facilitate successful implementation of the knowledge and skills acquired from the program.

Certificate of Participation
will be awarded.
 

An eminent Management Strategist, who has conducted Management Programs in the USA, Australia, New Zealand and South East Asia, will help you sharpen your knowledge and skills and provide you with new directions for corporate recovery and turnaround...
Steven Lesser
is  an  industry and services consultant with over 30 years experience in the strategic consulting, development & implementation  of organizational change, marketing & sales, and project management for multi-national and regional companies worldwide.

He has done considerable work with organizations to reenergise teams, build strength from crisis and implement strong recovery strategies.

As InfoWorks International's Regional Chief Executive Officer, he established  the partnership with the Chicago based founders in 1991. Steve manages the full time operations for the Asia Pacific region.  Major clients include Motorola, Bridgestone, McDonalds, Maybank, Petronas, Countrywide Bank, NEC, Citibank, Bank West and many others. He has been actively consulting and training in  the South East Asian Region for over eight years.

Client  implementations include state-of-the-art development and implementation of retail, commercial, sales & marketing  programs for multi-national and regional companies as well as small business development programs and sales leadership strategies. In addition, he frequently consults with major companies in the integration of systems and information technology support in areas of marketing, sales, relationship selling, credit and company training using traditional and alternative delivery systems.

As  a visiting university lecturer, he teaches several market related programs at both graduate (MBA) and undergraduate level, specializing in marketing, retailing and finance disciplines.  A prolific author, Steve has published many articles relating  to implementation of strategies, financial markets, marketing and sales.

He is currently collaborating on a book and training outcomes related to the leading of organizations through  the management of ideas. He is also involved in the provision of advise, articles and reviews for publishers in Australia.

A frequent speaker at local, regional and international financial and strategic conferences, Steve believes that real success comes from integrating effective market sales plans with the development of long term strategic retail and commercial business relationships.