THE NEW ECONOMY: How Should Malaysian Business Respond?

First Announcement

National Economic Forum

THE NEW
ECONOMY:
How Should Malaysian
Business Respond?

The old world will be creatively destroyed.
Old wealth will lose its value if they are not reinvented in time.
The industrial economy is coming to an end, entrepreneurs
and investors are giving birth to a new economy.
Already, the rising stars in the business world are building on
KNOWLEDGE, IDEAS, TECHNOLOGY
& GLOBAL RELATIONSHIPS.

What is YOUR business doing about it?

Keynote Address
John Naisbitt
Author of Megatrends,
Global Paradox, and
Megatrends Asia

March, 2000
Sheraton Subang
Malaysia

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At the dawn of the cyberspace economy, competition between geographical locations will be rendered irrelevant. Indeed the development of the “Internet” economy is making “Place” insignificant to its competitiveness.
The revolutionary restructuring of businesses driven by technology and globalization will change the face of business radically.
If masters of the industrial economy do not reinvent themselves quickly,
they risk being tossed into the basket of history.
Consider the following emerging drivers...

Grand old master of industrial economy General Motors: Staff force of 594,000 has a revenue of US$161.3 billion, profit of US$3 billion and market capitalization of US$63.8 billion. Compare this with Microsoft, the supreme king of the new economy: Staff force of 27,055 has a revenue of US$14.5 billion, profit of US$4.5 billion and market capitalization of US$418.6 billion.

For Microsoft to increase revenue by 10%, it only needs to invest a fraction of what GM needs in capital investment to increase its revenue by the same percentage.

85% of investments in internet and technology stocks today are by institutional funds.

10 years ago, mobile phones in China was less than 20,000 units. In 1998, there were 26 million mobile phones in service.

World’s largest cellular phone company, Nokia has 30% of its employees working in R&D. The goal is to increase the number to 50% by the turn of the century.

Asia’s wealthiest businessman, Lee Kah Shing is worth US$12.7 billion, with interest in property and infrastructure. William Gates III is worth US$90 billion through the wealth he built in Microsoft. One third of Microsoft’s staff are millionaires.

This National Economic Forum will try to find the answers to...

What are the considerations and who is going to spearhead the new economy in Malaysia?

What changes must Malaysian businesses make in their core competence strategies?

What are the new set of skills required by Malaysian businesses?

What manpower requirements are needed to create this new economy?

What directions should our country’s wealth be taking to give birth to new industrial sectors to ensure economic sustainability?

How should the Malaysian capital market be reformed and its development guided towards the funding of the new economy?

Book your seats now! Contact Wendy Song at Tel: (03) 7044 666 / 777 / 888, fax: 03-7044 484 or e-mail: raymaseminar@po.jaring.my .

Join World-Leading Experts and Distinguished Corporate Leaders
Share Indepth Discussions that Hold the KEY to YOUR Future!

DAY 1	November 15, 1999	Sponsor
9.00am	Official Opening and 1st Keynote Address
9.35am	Keynote Address High Tech - High Touch: Technology and the Search for Meaning John Naisbitt, Author of Megatrends, Global Paradox, and Megatrends Asia
10.00am	Coffee Break
10.30am	Session 1 Elements of the 21st Century New Economy: Where the Biggest Value Creation can be Found What Industries? Which Service Sectors? Where are the Markets? What Competencies are Required? What Relationships to Pursue? What Organizational Models are Best?
12.00pm	Lunch
2.00pm	Session 2 Entrepreneurs of the New Economy: What Kind of Entrepreneurs can Create the New Economy Traits of the 21st Century Entrepreneurs Nurturing & Developing the “Bill Gates” type of Entrepreneurs How should the “Li Ka Shing” type of Entrepreneurs Respond? The Knowledge-Based Economy Entrepreneurs Building Values from Ideas, Technology, Relationships & Structural Capital Core Differences from Traditional Entrepreneurs Resource Extracted Entrepreneurs Commodities, Minerals, Real Estate, etc. Relationship-Based Entrepreneurs Political Establishments, Banks, Financial Institutions
3.30pm	Tea Break
4.00pm	Session 3 Funding the New Economy: Old Money Creating New Wealth; Recognizing the Real Assets and Capital of the New Economy Breaking and Shifting Old Paradigms to Create New Wealth Capitalizing on the Availability of Capital Venture Capital, Bonds, Mutual Funds Creation of a Healthy Capital Market Structure Where to put “Old” Money to Create “New” Wealth Paradigm Shifts for - Existing Industrialists - Banks & Financial Institutions - Capital Market - Investor Education
5.30pm	End of Day 1
DAY 2	January 16, 1999	Sponsor
9.00am	Session 4 Emerging Markets What is our Strategy of Internationalizing our Business? What are the Emerging Markets that can help Malaysian Business add Value? What will Remain our Core-Competence in the New Markets? What Uniqueness can Malaysian Business Bring to China?
10.30am	Coffee Break
11.00am	Session 5 Knowledge-Based Economy What can We do to Promote Innovation? In a Society Used to a Top-Down Culture, what Paradigm Shifts are Needed for Leaders and Followers to Adjust to the New World? How to Manage Knowledge? How to Distribute Knowledge Far and Wide, in an Efficient Manner? Learning, a desirable ideal has now become an economic imperative. How should transitive economies promote the learning culture?
12.30pm	Lunch
2.00pm	Session 6 The Malaysian Capital Market How should the Malaysian Capital Market be Reformed and its Development Guided towards the Funding of the New Economy? What Strategy must Business Employ to Persuade Investors to have a Longer Horizon to Help Build Real Global Enterprises? How to Develop longer Term Financing Instruments to Give Birth to Enterprises in the New Economy?
3.30pm	Tea Break
4.00pm	Session 7 & Conclusion Malaysian Business in the New Millennium What Changes must Malaysian Businesses Make in Their Core Competence Strategies? What New Set of Skills are Required by Malaysian Businesses? What Manpower Requirements are Needed to Create this New Economy? What Directions should Our Country’s Wealth be Taking in order to Give Birth to New Industrial Sectors Ensuring Economic Sustainability?
5.30pm	End of Forum

Immediate benefit to all with profit responsibility

CEOs, Presidents, Managing Directors

Board of Directors

General Managers and Senior Managers

Team Attendance Highly Recommended
This is to facilitate successful implementation of the knowledge acquired from the program.
FREE Subscription
Starting August 1999, the organizers of the forum, Megatrends Asia and RAYMA Management Consultants (M’sia) Sdn Bhd, will be engaging in an intensive conversation, done electronically with selected invitees on issues pertaining to the main themes of the forum.
If you would like to receive commentaries, special reports and background research on the New Economy, subscribe here. Please include your name, position, company, address, telephone and fax numbers and email address.

Date Time	March, 2000 9.00pm - 5.30pm daily
Venue	Sheraton Subang, Selangor Darul Ehsan, Malaysia
Fees Incentive	RM1,980.00 per person, inclusive of conference materials, lunches, refreshments 10% OFF registration fee for 3 or more from the same organisation.
Reservation	Reservation an be made by telephone, telefax or by e-mail. Registration is confirmed on receipt of registration form and payment must be cleared before program date. If unable to do so due to government policy or company procedure, please advise late payment in writing.
Cancellation Policy	Cancellations are valid only in writing (either through fax or mail). Full refunds applicable if written notice is received at least 2 weeks before each program. A 25% cancellation fee will be levied for cancellations received less than 2 weeks before the program. No refunds after commencement of seminar. Substitutions are allowed.
SBL SCHEME HRD COUNCIL	RAYMA is an Approved Training Provider with HRDC whereby approved training programs can qualify for 75% rebate of the fee. Please apply through your HR Department at least 30 days in advance of the program.
THE RAYMA GUARANTEE	A full refund to you if we do not deliver what we promised. Just turn in your workbook at the end of the day!
WE COME TO YOU!	All RAYMA Seminars can be conducted in-house if you have 10 or more people to train in your organization. Check out List of Consultants
REGISTRATION & ENQUIRIES	RAYMA Management Consultants (M'sia) Sdn Bhd 2B Jalan SS24/13, Taman Megah, 47301 Petaling Jaya Selangor Darul Ehsan, Malaysia Tel: +60 3 7044 666 Fax: +60 3 7044 484 E-mail: raymaseminar@po.jaring.my Contact: Wendy Song