American Management Association in Malaysia

Survival in this era of  turmoil and economic crisis is THE major challenge facing companies in Malaysia today.  Malaysia’s smart organisations know that they need to implement new and far-reaching change strategies if they are to survive not just the current economic downturn, but also the tough times of the future.  These changes may include restructuring, quality improvement efforts, or totally re-inventing the way they do business.  The really difficult part is getting people – of all levels – to let go of their old ways and adopt new ones.  People's styles – the ways in which they think and behave – and their attitudes – what they believe is important about their work and the future of their economy – must be realigned to fit the new process.  Effective management training and development is therefore essential.

American Management Association International  regards Malaysia as a major economic power of the future and strongly believes that the potential, determination and capabilities of Malaysian managers will lead to corporate and subsequently economic recovery in the not too distant future.

AMA International is therefore delighted and proud to announce that it has entered into a strategic partnership agreement with RAYMA Management Consultants (M'sia) Sdn Bhd, one of Malaysia's leading organisations in executive education.

Founded in 1923, American Management Association is one of the world's largest and most prestigious management development and training institutions.  A not-for-profit organisation whose ownership is vested in its 100,000 AMA member companies and individuals, we are committed to the ideal of building the professional skills and competencies of practising managers worldwide.  Our mission is to serve the needs of the total management community in each of the regions and countries in which it operates with programs of training and strategic management information, tailored to the specific requirements, culture, and circumstances of the country concerned.

Headquartered in New York, American Management Association is highly international in its activities, with major centres in Canada, Mexico, South America, the Middle East and Europe where AMA’s Management Centre Europe has established itself over 30 years as Europe’s leading organisation in top management training and information.

AMA International firmly believes in a strong future for the Asian economies, not least for Malaysia.  1993 saw the opening of our International Management Center in Tokyo, closely followed by the establishment of a joint venture in Shanghai, People's Republic of China.  Our agreement with RAYMA means that we now have a presence in all the major countries in South East Asia through partnerships with highly respected local organisations.

Speaking from AMAI’s South East Asian operation and coordination centre in Brussels, Belgium, AMA International President Mr Domenico Fanelli expressed his delight and satisfaction with the AMAI-RAYMA partnership agreement with the following statement :

« We are extremely pleased to have the opportunity of working with RAYMA and help Malaysian executives through the current crisis by allowing them to benefit from the advancements in management development drawn from our offices worldwide.  AMA International and RAYMA Management Consultants share a common commitment to the success of Malaysian business, as well as to quality and consistency in management training and development.  Our joint capabilities and range of management solutions – from public programs and tailored on-site solutions to AMACOM publications, self study and CD ROM place us in a unique position of strength in the Malaysian marketplace.  We look forward to working together and to an exciting and challenging future. »

Brussels, 12 March 1998